Peter Baldwin is a mentor for Queensland TAFE's Small Business Solutions prorgam, and also the Director of Awesome Business Outcomes. Peter unravels the mystery behind why a website is not working and how to fix it. He demystifies social media marketing to work out the right strategy for the business.
From Management Board at Myer responsible for $1 billion per annum merchandise buying and marketing budget, setting up product distribution companies worldwide including France, India, China, and Australia, to running his own business and launching new products in the US…
Peter has done it all over a stellar 30-year career.
And when it comes to marketing, Peter combines his depth of real world experience with the latest in rapidly changing digital technology
Peter shows businesses how to design and project manage online marketing sales funnels.
So the power behind Peter Baldwin in his mentoring and consulting practice is not only width and deep practical hard-nosed business experience but over more recent years, his experience and specialisation in digital marketing - what businesses need to get more leads and sales.
Why your website doesn't work... and how to fix it
- Your biggest problem is not enough customers and sales. Your website doesn’t work and yet 85% of people research or buy off the net. Peter takes you through the key ingredients - in particular the No 1 priority, Google compliant ‘content writing' - which you need to effectively manage your website. Find out what you must have and what you must ask your web person to do… and how to check that you are getting a website that will work.
Peter Baldwin is Business Skills Mentor, Small Business Solutions at TAFE Queensland and talks about the many courses on offer to assist small business owners.