Tys Cobb is a B2B marketer, inbound marketing specialist, content marketing enthusiast, and Head of Marketing at businessDEPOT.
He has spent the last nine years in marketing and advertising, and has helped implement brand awareness product marketing initiatives for many Australian companies, most notably BOQ, Instant Scratch-Its, Microsoft, Network Ten and Ubisoft Games. Tys now specialises in inbound methodologies and digital marketing in the B2B space.
As Head of Marketing at businessDEPOT, Tys develops digital and content driven experiences for the business, increasing brand awareness, lead generation, and client retention and advocacy.
businessDEPOT is a multidisciplinary advisory business on a mission to help passionate individuals and other businesses reach their potential. They do it with collaboration, expertise, insight and energy.
How to create engaging & valuable B2B video content
- Draws on real examples of businesses in the B2B space
- Learn how these businesses produce consistent and authentic video content that is deemed valuable to prospective and current clients
- Discover how B2B can produce a consistent video series on a weekly basis
- Hear about the tools, tactics and strategies needed for successful implementation
Tyson Cobb is Head of Marketing at business DEPOT based in Brisbane and talks to Pop Up Radio about how to create engaging and valuable B2B video content.