David Bateson

Presentation

David Bateson

Presentation

About David

David is a marketing person at My Marketing Person. After a career in sales in the corporate world in the UK, David realised the power of marketing and PR while working as a consultant for a retail franchise in Australia in 2004, when two outlets opened thanks to industry media coverage resulting from strategies he devised and executed, netting the client ~$450,000 in revenue.

Since then he has continued to work in marketing and publicity, running successful campaigns and generating millions of dollars worth of publicity for clients in a range of industry sectors.

He is currently involved in three businesses - mymarketingperson.com.au, batesonpublicity.com.au and wewritestuff.com.au, and is a digital marketing advisor with the Greater Brisbane Small Business Advisory Service.

He is a resident of Wynnum, and may or may not have played a part in the declaration of independence and subsequent formation of the Republic of Wynnum in 2014.

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Workshop Details

Content Marketing

  • How to put together a content marketing strategy
  • How to actually create the content (i.e. mainly writing but also video/audio)
  • How to use a variety of channels together to maximise impact
  • How to create a 'virtuous circle' approach that continues to generate content results

Podcast Interview

David Bateson is from My Marketing Person and talks about content marketing and how it can help your business grow.