Digital marketing panel
Each panel member will speak for 10 minutes on their area of expertise, and then the panel will be open to questions from the audience.
- Cat Matson, Chief Digital Officer, City of Brisbane
- Julie Mason (LinkedIn Expert)
- Kurt Sanders, The Content Division (Content Marketing Specialist)
- Kate VanderVoort, Take10 Social (Social Media Advisor)
9.00am - 10.30am
Friday 1 September
This is a FREE seminar brought to you by Brisbane Marketing.
There is no need to book, but you will need to register to attend CLICK! 2017.
Cat Matson is the Chief Digital Officer (CDO) for the City of Brisbane and is charged with the digital transformation of the city as a means of accelerating economic growth and equipping small to medium enterprises with the digital skills to accelerate their business.
As an experienced digital and start-up strategist and respected business leader, Cat drives the Digital Brisbane strategy. The CDO delivers programs to improve digital uptake in the small and medium businesses, educates children on coding and supports start-ups and budding entrepreneurs, while also connecting visiting entrepreneurs with Brisbane’s business community.
Whether you want to connect with staff, build team morale or network with potential and existing customers, LinkedIn can support your business goals.
LinkedIn expert Julie Mason is a specialist on how to use LinkedIn for small business.
LinkedIn is the leading online business network with over seven million Australian users. As a social media platform, it can be used by businesses to grow staff morale, enhance credibility, manage brand reputation and generate leads. Julie will show you how to build your authority and influence so that you can maximise the potential within LinkedIn.
Kurt Sanders is the director of strategy for digital marketing consultancy The Content Division. He has more than 10 years experience as a journalist, trainer, content marketing strategist and public speaker, and has worked with brands across a huge range of industries including sales training, health, economic development and tourism.
Kurt is the co-host of the Telltale podcast, a resource for businesspeople who want to learn how storytelling can help brands cut through the marketing clutter.
Kate is the founder and CEO of Take10 Social, an online collaborative learning community teaching people in business how to use social media more efficiently, effectively and successfully. Through coaching, training, consulting and her online Social Media for Business Bootcamp, Kate has worked with more than 3000 businesses on their social media strategy and implementation.
In her first company, Social Mediology (founded in 2009), Kate continues to consult to many large corporates on using social media as a powerful customer service tool, right through to small business owners who want to reduce confusion and see better results.
Kate is one of the QLD State Government’s Digital Community Champions and is on the board of Moreton Technology Alliance, a membership organistion connecting businesses to technology solution providers across the Moreton Bay Region.