Russell Mason

Russell Mason

About Russell

Russell is the CEO of Suncare Community Services.

He is an expert in leading organisations and regions through significant change. In particular, Russell focusses on the process of moving organisations from analog and historical or legacy systems, to becoming forward thinking and digitally efficient. To fully leverage people, processes and the new digital opportunities available.

He specialises in taking legacy-based businesses, that need reinvigorating with a clear roadmap to profitability and sustainable growth.

Russell's belief: Business that aren’t prepared to adapt to the digital environment that we now exist in, will cease to be relevant and therefore will disappear over time.

Russell has worked in a number of private and public sector organisations and always focuses on continuous improvement and innovation. He is always looking for a better way or a new way to get things done! He is very interested in innovative management where the focus is on strategic long-term growth and/or betterment of the business, in particular making better use of limited resources to increase productivity, using the latest digital innovation concepts and tools.

Russell has extensive academic experience and has completed a Master of Business, a Bachelor of Business, a Diploma in Leadership and a Company Director's Diploma. He is a graduate member of the Australian Institute of Company Directors (AICD) and until recently was the Chairman of the Sunshine Coast AICD Committee. He also has extensive Board experience and is currently a Committee Member for National Disability Services Queensland and is a former Treasurer for the Australian Smart Communities Association. He has been a Board member of several other organisations including Leading Age Services Australia Queensland, the Australian Association of Convention Bureaus (AACB) and the Queensland Tourism Industry Council (QTIC).


Masterclass Details

CLICK! N'GO Masterclass: How to enhance community service delivery through digital transformation

The CLICK! N'GO Masterclass is a specialist event at CLICK! 2017 for community service organisations and not-for-profits, brought to you in partnership with QCOSS.

We've assembled a team of digital experts who'll provide ideas and strategies to support service delivery and client engagements in a digital world - all pitched at the not-for-profit sector. 

It provides an easy way to get access to the latest information and future-proof your organisation.

Guest speakers:

Masterclass Program

9.00am  | Doors open and check-in

9.15am  | Open & Welcome

Facilitated by Shane Fracchia, Chair RDA Brisbane

9.20am  |  Welcome and opening remarks

Julie Couper, Senior Manager Organisational Services, QCOSS

9.25am  | Digital Transformation: Case study of a service provider

Russell Mason, CEO of Suncare

  • Suncare is a Sunshine Coast-based company that provides services and care from Brisbane to Rockhampton. It employs 320 staff, equivalent to 170 full-time employees, and has long been respected for the work it does. But until 2015 it had been doing things a certain way for a long time and was, in many ways, going through the motions. Along came new CEO Russell Mason, who is transitioning the organisation from “analogue” to “digital” with positive results for the organisation and its service delivery.

Includes 5 minutes for questions.

 10.05am | Cloud Platforms: Business process transformation using cloud platforms

Lucas Meadowcroft, CROFTi

  • Discover a radically strategic & functional process that aims to align people, process and technology.

Includes 5 minutes for questions.

10.30am Cyber Security: What you can do to combat cyber-attacks on your organisation

Tony Barnes, CEO and Managing Partner of Cyber Research ANZ

  • Practical strategies for organisations to improve their cyber security posture as they undergo digital transformation, and reduce the likelihood of becoming cyber-attack victims.

Includes 5 minutes for questions.

10.55amSocial Media: Building healthy relationships online

Anna McCormack, Beacon Social Media

  • Focus on breaking down the social barriers to bring more connection and genuine interaction with your clients online - does away with current social media trends for business, bringing people and relationships back into the spotlight.

Includes 5 minutes for questions.

11.20am | CRM & Marketing: CRM/on-line marketing for NGOs

Alex Cumberland, Synergy8

  • Get an insight into the latest tools and workflows for growing an audience online and better managing relationships with your existing contacts. Reduce the friction between turning strangers into loyal advocates.

Includes 5 minutes for questions.

11.45am | Video: Tell your story

Ben Amos, Innovate Media

  • How to discover your brand's story, how to tell it through video, the brain science behind storytelling, importance of consistent brand story and how to integrate storytelling video content into your existing digital marketing strategy.

12.05pm  | Panel with all the presenters - Q&A and discussion

12.30pm | Close