- The importance of digital marketing: Why you need to be seen
Understand branding and visibility - Social media and SEO: Tips for successful integration
How to integrate social media into your digital marketing efforts and make it work for your SEO strategy; Learn which KPIs you should focus on the most; Tactics to track and measure efforts; Learn the important factors to take into account when applying these principles to mobile - How to build your podcast brand
Learn how to develop a podcast which both aligns with your brand promise and engages your audience; Techniques for turning your listeners into brand advocates; Tips to take your podcasts from good to great - The power of more: How knowing more about your website visitors drives greater ROI
Discover what challenges are faced when extracting meaningful and actionable insights from your web analytics data, leading you to more leads, conversations, sales, ROI
