How are businesses using blogs? Brand awareness and customer engagement as a PR tool Understand blogging and how it can be used for branding
How to set up a blog Understand blogging and the steps to start
Discover how social media can be made to work for your business Understand more about social media integration in your business
Conversation in a social world: From likes to leads Specific strategies to energise your online audience and convert them to customers
Cloud
What you need to know: Challenges and privacy Learn more in-depth information whether you are using cloud already or not
How safe is your data and low cost backup strategies Inexpensive solutions for protecting your data
The future of cloud computing Are cloud platforms changing and how it will affect the future of cloud?
How to keep your cloud strategy compliant Do you need a cloud strategy? Advice on what to include in your cloud strategy
Digital Marketing
The importance of digital marketing: Why you need to be seen Understand branding and visibility
Social media and SEO: Tips for successful integration How to integrate social media into your digital marketing efforts and make it work for your SEO strategy; Learn which KPIs you should focus on the most; Tactics to track and measure efforts; Learn the important factors to take into account when applying these principles to mobile
How to build your podcast brand Learn how to develop a podcast which both aligns with your brand promise and engages your audience; Techniques for turning your listeners into brand advocates; Tips to take your podcasts from good to great
The power of more: How knowing more about your website visitors drives greater ROI Discover what challenges are faced when extracting meaningful and actionable insights from your web analytics data, leading you to more leads, conversations, sales, ROI
Cyber Security
Protect your business: What you need to know What is the impact on businesses of mandatory data breach laws now passed by the Federal Government; Diagnose any vulnerabilities in your existing systems and develop secure frameworks to protect your business
Our future digital world: Held hostage Focussing on the emerging growth of ransomware and the growth of IoT; Discover what issues need to be faced without security and privacy controls to govern the use of such devices
SMEs make easy pickings: Why hackers love small companies Understand how your business is vulnerable especially SMEs
What is a security audit and why you should have one How a security audit keeps your business reputation safe and stops legal actions from your clients for loss of personal data
Internet of Things / Artificial Intelligence
How to make big data work for your business Explains how big data is benefiting the end consumer and changing the way you run business
Power of Video
Creating fresh B2B video content Be able to produce video content that prospects actually want to watch and learn how to keep turning out enough fresh, quality online video content
Video: Tell your story Effective storytelling to attract new consumers and keep your existing consumers interested
How to create an incredible video for your small business Learn what content is vital for video promotion
Mobility
Apps that will save you hours per week Identify apps that are time saving
Mobility for business growth: How future trends will grow your business How mobility technology will revolutionise businesses even further in the future
Mobility: Transforming how businesses are run Learn all you need to know about mobility technology and how to integrate mobility into current IT strategies
Information mobility: Why your business can’t be without it What is information mobility and why a business needs this to succeed
Fintech / Online Payments
Innovative payment solutions Easy, reliable solutions for buying/selling online
eCommerce platforms explained Understand the various platforms for eCommerce, how they work, their cost and security
Digital Strategy
The making of a digital strategy Understand why your business needs a digital strategy and complete the journey to creating one
