Lauren Duffy

Latest trends in email marketing

All circlesFor any knowledge level

SYNOPSIS | It’s not enough to just send a tired and dated email so it is imperative to stay up on the latest trends. This session covers responsive email design, flat email design, triggered campaigns, better transactional emails, video in email and animated gifs.

About Lauren

Lauren is passionate about digital marketing, in particular social media, and loves experimenting with new platforms. Originally from Scotland, she graduated from art school in 2007, but soon after changed direction and pursued a career in marketing.

Over the past eight years, Lauren’s work has taken her from Scotland, to South Korea and now Australia. She has gained a broad range of experience in market research, customer insights, and digital marketing across a range of industries including non-profit, arts and culture, mobile telecoms, digital agencies and software.

As Digital Marketer at Vision6 she is responsible for the public image of Vision6 in the online environment. Working to formulate and implement the digital marketing strategy to align with the overall market position, she creates and develops digital assets and campaigns capable of driving growth and engagement on an international scale.