1. What you need to know about crowdfunding
2. What you need to know about Facebook ads
What you need to know about crowdfunding
For beginner knowledge level
SYNOPSIS | Should you crowdfund or is your product or project better suited to other mediums? Are you ‘crowdfunding ready’? What you need to have in place BEFORE you launch. Perks that will get people purchasing. How to come up with a realistic target and an associated marketing budget. Other benefits of crowdfunding - it’s not all about the money.
What you need to know about Facebook ads
For any knowledge level
SYNOPSIS | What Facebook Business Manager is and why you need it. Why boosting posts is not necessarily the best way to get results on Facebook. Why implementing Facebook tracking and conversion pixels on your website is essential! Also learn about using databases, remarketing, power editor and the Facebook leads form.
Yvette Adams is the founder and CEO of The Creative Collective. A multi-award winning business woman, Yvette has won the ICT Woman of the Year at the iAwards - Australia’s most prestigious national IT awards. She also won the Commonwealth Bank Business Owner of the Year at the Telstra Business Women's Awards, Queensland in 2010 against 4200 applicants, and in 2014 received a letter from the Queensland Government’s Minister for the Department of Science, Information Technology, Innovation and the Arts for making a significant contribution to science and innovation in Queensland. As such she'll be included on the department’s Queensland Science and Innovation Champion Hall of Fame.