2021 Program

Lifestyle budgeting

9:10am - 10:10am 

WITH PAT ROBARDS

Take control of your revenue and don't ever let a budget constrain you again. Focusing on costs instead of sales will only starve your cash flow.

Customer Relationship Management

10:50am - 11.50am

WITH KERRIE SAVERIN

Customer Relationship Management (CRM) is a process in which your business interacts with its customers and potential customers. Yet only 3 in 10 businesses actually have a system or process in place. How is your customer roadmap?

In this session, we will go through some simple steps for CRM and touch on tools both digital and manual that you can use to help you along the way.

End perfectionism now and grow your business

11:55am - 12.55pm

WITH NICOLE VAN HATTEM

There’s nothing wrong with wanting things in your life just so, wanting things beautiful, wanting everything done right, and wanting to work hard to achieve great goals.

However, there is no such thing as perfect, which is what so many people forget. If your perfectionism is severe, it might have a negative effect on your mental health.

Do you think your desire to have everything perfect all the time is hindering your ability to live a good life and enjoy success in your business?

In this session we’ll:

• Understand why being a perfectionist can be detrimental to your mental health and your business growth
• Know the signs of being a perfectionist
• Find a healthy balance and weed perfectionism out your life (and your business)
• Discover strategies on how to manage perfectionism on a daily basis
• END perfectionism NOW!

The value of pricing

2:05pm - 3:05pm

WITH PAT ROBARDS

Learn how to value your work and price accordingly. Does your service transform your client’s business? If it does, cash is certain to flow to you.

360 digital

3:10pm - 4:10pm

WITH CLINTON BEGG

Take a 360 digital view to gain a 360 degree return. This session will focus on the key elements of building your digital assets.

Improving  customer experience

9:10am - 10:10am

WITH STUART GEORGE

Learn how to start an amazing customer journey and keep it going. Create clients not customers. Onboarding to retention and beyond. The key areas needed to grow your business and to build and strengthen client relationships creating a solid future for your business.

Nailing your email marketing: How to gain more traction & higher conversions

10:50am - 11.50am

WITH DAVID LETIZIA

Are you looking for more traction in your message so you can convert more leads to customers? After all, you worked hard enough to attract leads to you in the first place!
If you are looking for a higher ROI (Return on Investment) in your lead generation spend, then this is the workshop for you. You'll learn:

• How a CRM and email marketing system can save you time, hassles and headaches
• The power of a compelling headline to stop people from leaving
• Why people LOVE to see their name in writing
• What is HOT content and what is NOT
• And so much more...

This workshop is ideal for the business who has a database they DON’T communicate to and are sick of spending money on more leads. This workshop is ideal for the business who is looking for smarter communication strategies that can be automated, saving time. This workshop is also ideal for the business who is just starting out and doesn’t want to WASTE hard earned money on leads that go nowhere. If this is you, then this workshop is for you!

Low cost marketing strategies

11:55am - 12.55pm

WITH KERRIE SAVERIN

Whether you’re an established business or you’re just starting out, marketing is critical to spreading brand awareness, attracting customers, and bringing in sales. There’s a common myth in the digital marketing space that you need a large budget to run a successful marketing strategy. But in reality, this couldn’t be farther from the truth.
For many small business owners, lack of budget is what prevents them from pursuing a fully-fledged marketing strategy. They have little or no money to invest in marketing and think they can’t achieve the results they want with the resources they have.

In this session, we'll discuss the many ways to generate organic traffic and gain exposure for your business that involves little or no financial outlay.

The power of Google: Chrome, Drive, Hangouts, Sheets, Docs & more

2:05pm - 3:05pm

WITH KRYSTLE DIVERTIE

Do you store all your documents on your laptop with no organisation and find it takes far too long finding simple things?

This session is all about understanding the power of Google and getting organised, so you can seamlessly implement your world no matter where you are.

How to build a strong brand

3:10pm - 4:10pm

WITH MICHELLE FRAGAR

Building a business in one thing, but knowing how to build your brand at the same time is a completely different challenge. Join us as we explain and discuss a process the big companies use called 'Brand Architecture' and learn how you are, who you want to be and how you need to present and communicate to your target customers.

Outcomes

• Identify the Brand Archetype of your business
• Learn how that should impact your communication and visual presence
• Identify quick tasks you can do to create consistency in your brand
• Create a 1-page Brand Strategy that you can take and integrate into your business

Social media 2021

9:10am - 10:10am

WITH LIAM FAHEY

Social Media has changed. Learn what is new in social media and how to reach your customers again.

We will cover:

• Facebook's new algorithm, what to post and when
• Showcase: Doubling a small business in a year without spending advertising dollars
• How to use Creator Studio to schedule your marketing and plan your approach
• Who your customers are, and which social media is best to use to reach them for your business

When the world falls apart... pivot like crazy! (Case Study)

10:50am - 11.50am

WITH ANDREA ANDERSON

March 2020 and we were told that the world was going into lockdown thanks to a little unknown bug called COVID-19.

If you had told me that the world as I know it would be thrown into chaos with no opportunities to connect or network face-to-face, businesses need to close immediately and something, called social distancing would become the norm, I wouldn’t have believed you.

And yet that became our 'new normal'.

Homes would contain demarcation lines where home-schooling, online working and networking would take place.

As a business owner you had a choice…

1. Continue doing the same thing day in and day out, expecting a different outcome
2. Bury your head in the sand and hope that it passes soon, or
3. Take control of what you can and pivot like crazy

My conversation today share with you my story on how I chose #3 and through doing so, I went from me, myself and I to a team of 5 (based in Brisbane with me) and continue to grow through 2021.

I will share with you some of my failures, triumphs and what I had to change within me to make this happen.

Panel discussion with Q & A

11:55pm - 12:55pm

Have your questions ready for our panel which will include representatives from:

• Department of Employment, Small Business and Training
• NBN Co
• TAFE Small Business Services
• Queensland Small Business Commissioner
• Brisbane City Council

Keynote Speaker: DAVID KOCH

2:05pm - 3:05pm

More details to come soon.

 

Messenger marketing and the power of chatbots with Facebook

3:10pm - 4:10pm

WITH ANDREA ANDERSON

Ok, so you have been told you need a Facebook page. Check. Now you need a Facebook group. Check. Hang on, now you need to advertise...ok check.

Congratulations! You have kept Facebook in business… but, you aren’t doing so great. And, there are no massive improvements in your lead generation. One word. FRUSTRATION!!!

What if you could turn all the hard work into better quality leads, higher engagement and money in your bank, all for a nominal fee???

Could this be true????

Yes.

In this workshop we want you to:

• Understand the Messenger Marketing Blueprint
• Convert at a higher level from Facebook to your other platforms
• Boost your bottom line by attracting high quality, itching to buy leads
• Reward your customers when they choose you over a competitor
• And create a massive audience of raving fans for your business

If you are frustrated with keeping the big giants in business at your expense BUT you realise you need to work with these platforms, then this is for you. Don’t let mediocre results put you off. Learn how to turn those bad results to high profits for your business.

The world of search

9:10am - 10:10am

WITH CLINTON BEGG

Being found online takes strategy. This session will show you how to get the best out of your digital assets to be found online.

How to create a marketing strategy

10:50am - 11.50am

WITH MICHELLE FRAGAR

A marketing strategy is an integral part of a business plan. Staying focused on your plan has been proven to have significant impacts on your bottom line. In this workshop we will learn:

• Why you need a marketing strategy
• How to create your marketing plan
• What you need to consider to achieve it
• And a great understanding of the opportunities in front of you

The language of brand

11:55am - 12.55pm

WITH CAROLYN FERRANDO

What language is your brand speaking and do your ideal clients speak the same language?

As business owners we've heard how important 'brand' is to the success and/or failure of our business. We know going on that we need a logo, website and of course some graphics to match for our social media.

What we may not realise however is that each of those key elements speaks a language. It's a language we must understand but more importantly it must be a language our clients understand.

Making sure that our overall branding is speaking the language of our ideal client is a cornerstone to not only the success at your business and your brand but it allows you to be fully confident that people understand clearly what exactly you are after offering and why they should buy from you!

Join us as we unpack the language of branding, discover the importance of fully understanding your ideal target market and how it all ties together for the ultimate business success.

Keynote Speaker: DAVID KOCH

2:05pm - 3:05pm

More details to come soon.

 

Instagram, influence and business

3:10pm - 4:10pm

WITH LIAM FAHEY

With over a billion active users, Instagram is one of the most popular platforms for sharing photos and videos. From hashtags to live streaming, Instagram has a vast array of features to connect with your audience. We will cover:

• Learn how to use Instagram for business
• How to hashtag effectively
• How to utilise the right influencers
• How to reach your local customers
• How to use stories, reels and live video
• How to have a strategic, on brand feed
• What content you should post
• Selling on Instagram

Top 18 tools we recommend for your business

9:10am - 10:10am

WITH KRYSTLE DIVERTIE

As a business owner, it can be quite overwhelming when you start looking into the best digital tools for your business.

There are literally hundreds if not thousands of options that all boast the very best features, price points and customer service.

Whilst we understand that not every digital tool will fit every business need or solve every business challenge, we thought we would put together a list of the top 18 digital tools that we not only use within our business, but also highly recommend based on what we’ve seen produce the most effective results within our clients' businesses.

Perfect planning

10:50am - 11.50am

WITH STEWART FLEMING

Do your days seem to get away from you? Do your plans have a habit of not going to plan? Chances are that your planning is lacking a few key elements to ensure success. Perfect planning is about creating a strategy that will work every time.

If you want to take control of your life, make sure you PLAN to attend the perfect planning workshop.

Digital marketing 101

11:55am - 12.55pm

WITH LIAM FAHEY

More people are online, and hours spent online are rising across all age groups.

Through this workshop you will learn how to reach your customers and how to understand who your customers are. We will cover:

• How to use Google My Business to reach more customers for free
• Understanding who your customers are through insights and how to reach them
• How, when and why you should spend ad dollars

 

Embrace the digital detox!

2:05pm - 3:05pm

WITH NICOLE VAN HATTEM

We are living in an age of ever-increasing technology which has brought digital devices to our hands and made them accessible throughout the day and even during the night. These technological advancements are causing more harm than good to our health and relationships and detaching from them is becoming a challenge.

However difficult you think it may be, it is not impossible to digitally detoxify yourself and stay on top of your business, if you stay committed.

In this workshop we’ll go through a step-by-step guide will help you to attain the goal of setting a limit on the technology and not letting it take over your life.

Includes a 16-page guide book to take away.

Grants made easy

3:10pm - 4:10pm

WITH ALICE LANGFORD

This is an introductory session that will provide you with a basic understanding on how to get started with applying for grants.

Cyber security

9:10am - 10:10am

WITH ASH RUNHAM

What is cyber security?

Why it is important to small businesses?

What are the basic steps businesses can do help make their small business cyber security resilient?

Big mistakes 90% of business are making online

10:50am - 11.50am

WITH STUART GEORGE

Learn the top mistakes that SMEs are making with their online presence, and the steps that you can take to avoid these areas and keep your business growing not slowing.

Selling: Getting your message right at the right time

11:55am - 12.55pm

WITH TOLITA DUKES

Successful businesses don’t make sales occasionally, they do it all the time!

You know your product/service better than anyone right? But do you struggle with your sales messaging? Or how to turn your leads into customers?

Join us in this workshop, where we will be unpacking the sales funnel, the step-by-step process from when the client first learns of your business (awareness stage) through to when they are ready to buy (purchase stage).

By identifying your sales funnel and the appropriate stages, you will also be able to accurately communicate to your potential buyers about their thought processes, challenges and decisions. In other words, delivering the right message, at the right time!

We will also identify the most appropriate marketing tools to use at each stage, for maximum success. Not only will this create a process for you in your business to systematically create new leads and give you the ability to convert more sales, more consistently.

Let’s nail your sales!

Supercharge your mindset

2:05pm - 3:05pm

WITH TONY CURL

We explore the concept of 'success mindsets' and dive into the four areas of mindset that are important to you as a business owner. This workshop brings awareness and tips to enhance your strategy for success.

Privacy for business

3:10pm - 4:10pm

WITH ASH RUNHAM

Covering off on the Australian Privacy Principles - what they are and their impacts on business.