What role does the C Suite play in digital?
For any knowledge level
SYNOPSIS | The evolution of digital into business is not just the domain of your marketing and digital teams. Innovation comes from the top. Learn why the C Suite need to be on board and fully support the digital strategy and direction of the company, how to get C level buy in for your digital vision and help them through the sometimes overwhelming process.
Tanya is Chief of Everything at Digital Conversations and a Tradigital specialist, creating strategy and tactics to help businesses leverage their traditional and digital marketing to make their business more visible.
Tanya uses her 20 plus years of experience in traditional marketing, sales, digital, ecommerce and innovative technologies to help brands become more digitally savvy and create a strong digital footprint to future proof their business and build strong internal and customer communities. During her career she has worked with brands like Commonwealth Bank, Brisbane Marketing, CPA Australia, Empire Group, Mosaic Property, Indooroopilly Shopping Centre, Business Depot and many more. She is passionate about creating digitally savvy individuals and businesses so they can work smarter not harder.
She is a strategist, entrepreneur, blogger, digital speaker, video marketer, trainer, author of four ebooks and does all this wearing four inch heels. Her personal mantra is never let anyone dull your sparkle.